Gruen — Series 2
10 episodesFirst aired 3 August 2016
E1Coffee & Telstra
Aug 2016
Gruen returns to lift the lid on coffee ads, Telstra's outage crisis & new campaign. We talk hashtag crimes & head to Canada for new segment What Would Justin Do? The Pitch tries to convince US citizens to hand in their guns.
- E2
Olympic Sponsorship
Aug 2016
Wil, Russel, Todd and the panel will determine who gets marketing gold. We'll talk mascots, the census & why the US Lotto is advertised in Australia. The Pitch will try to sell Tasmania to China.
- E3
Census Fail & Organ Donation
Aug 2016
We pick over the bones of the Census Fail; why there hasn't been an Australian organ donation ad in a year; the clich's & repetition in Olympic ads; the Pitch to convince us that Bronze medals are better than Gold.
- E4
Superannuation & FitnessFirst
Aug 2016
The panel talks superannuation & showers; a Fitness First campaign that goes beyond the gym & into the bathroom; we prosecute brands for crimes against language; The Pitch tries to bring civility back to the Internet.
- E5
Dadvertising & Paralympics Campaign
Aug 2016
Gruen is back to find out why we buy what we buy. And why the ads on the side of our internet browser want us to buy more. Wil, Russel, Todd & a team of new & familiar faces will deconstruct the advertising landscape.
- E6
Sugar & Awareness Campaigns
Sept 2016
On Gruen this week: how to sell sugar - a product consumers don't find so sweet anymore. Plus the rise of awareness campaigns; a Pitch to pave the Great Barrier Reef and the never-ending toothpaste arms race.
- E7
Funerals & Men's Fragrance
Sept 2016
Gruen is back to find out why we buy what we buy. And why the ads on the side of our internet browser want us to buy more. Wil, Russel, Todd & a team of new & familiar faces will deconstruct the advertising landscape.
- E8
Plebiscite & Samsung
Sept 2016
Gruen is back to find out why we buy what we buy. And why the ads on the side of our internet browser want us to buy more. Wil, Russel, Todd & a team of new & familiar faces will deconstruct the advertising landscape.
- E9
Fruit & Feminine Hygiene
Sept 2016
How do you sell fruit? The most talked about feminine hygiene ad of the year; the fastest growing sector in advertising: gambling; What Would Justin Do? Plus two agencies Pitch to retire the vote after 60.
- E10
Lamb & Banks
Oct 2016
Gruen looks at lamb, the banks & the biggest advertising trend of the year: brands trying to be noble. Plus an extra dose of the PM everyone deserves & a Pitch to convince everyone to stop watching TV.
