The Apprentice — Season 18
12 episodesFirst aired 1 February 2024
E1Highlands Corporate Away Day
Feb 20241h 2m
Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.
E2Cheesecakes
Feb 202458m
It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.
E3Virtual Escape Rooms
Feb 202458m
It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.
E4Discount Buying
4.0Feb 202459m
It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.
E5Formula E
5.0Feb 202458m
Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.
E6Cereal
5.0Mar 202458m
The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.
E7Budapest Tourism
6.0Mar 202458m
Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.
E8XBUS Advertising
4.0Mar 202458m
Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.
E9TV Selling
7.0Mar 202459m
The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.
E10Vegan Alternative to Cheese
6.0Apr 202458m
Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.
E11Interviews
4.0Apr 202458m
Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.
E12The Final & You’re Hired!
3.0Apr 202458m
Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.
