4 episodesFirst aired 25 May 2018
E1May 201844m
Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
E2May 201846m
Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
E3May 201845m
From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
E4May 201843m
With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.